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Baby Boomers historically drive industries. Between 1946 and
1964 over 76-million babies were born in the United States. Companies
such as Gerber, Johnson&Johnson and Mattel experienced incredible
growth. As these babies began to age, McDonalds was founded and
Levi Straus got its start. Remember the hula hoop and Schwinn bicycles?
As the Boomers entered their late teens and early 20's, the "Big
3" of the American automotive industry saw their biggest growth
ever!
The baby boom lasted 18 years. When the oldest Boomers were turning
18, the youngest were barely being born. They weren't in the same
market then or even a decade later. However, this year the Boomers
range from 35 to 53. As they start to share similar tastes, we are
experiencing market convergence.
Most department stores carry cosmetics on the
first floor. Why? Because they sell. As the Boomers age, experts
predict the skin care market will grow roughly 300% in 10 years.
An industry that is experiencing even greater growth is HEALTH CARE.
As people age from 35 to 45 are they more or less concerned about
their health? As they age from 45 to 55? From 65 to 75? Can you
see where this market is heading? Experts predict that this market
will TRIPLE IN 5 YEARS!
Practically everyone in America will be affected by this trend.
You can:
- Sit back and do nothing while your health gradually
slips away
- Spend more to maintain good health, or
- Take advantage of this growing trend and become more healthy while building an income stream!
Most of us know someone who would
like to earn additional money and have more time freedom. Many of
these people are getting involved in home-based businesses. According
to D'Arcangelo, author of Wealth Starts At Home, home-based businesses
are increasing 15%/year. By the year 2000 you might see up to 1 out
of every 3 households involved in some form of home-based business.
You can't get involved with a better home-based business than Youngevity!
According to the Direct Sales Association, in
1995 total wellness product sales were $1.65 billion. By 1998 total
wellness product sales were $4.15 billion (251% growth in 3 years).
Experts predict that in 5 years people will be consuming 3 times
as many mineral, vitamin, and nutritional supplements as they do
today. What would McDonalds do if it knew that in 5 years people
are likely to be eating 3 times as many hamburgers as they do today?
Similarly, knowing today that in 5 years people might be using 3
times as many mineral, vitamin, and nutritional supplements than
they are today, in what industry should you position yourself?
Harvard Business School, in its course on network marketing,
teaches that companies go through 3 basic phases: formation &
concentration, momentum, and stability. Most network marketing companies
(98%) fail during the formation & concentration phase.
The "stability" phase is where a company has everything
completely ironed out and grows little by little (i.e. 10%/yr.).
The biggest growth occurs during the MOMENTUM
phase - where numerous companies have grown from $50-million/year
in sales to over $500-million/year in less than 2 years! During
this time distributors have seen their incomes double, triple, and
even grow 10-fold! So when does momentum happen? Harvard Business
School predicts momentum occurs when a company is at least 18 months
old (having survived formation & concentration), and has around
100,000 distributors. The rumblings of this growth are already beginning
to be heard!
The best way to capitalize on this wave
is to position yourself ahead of it and "catch the wave"
of growth. This window of opportunity offers the greatest returns
on your efforts. There has never been a better time to get involved
than today!
The only required cost to get started with Youngevity is
a $10 enrollment fee (required of Business Builders), something you may have already paid if you
are a Youngevity MEMBER. In order to get your business started right,
we recommend you obtain a Business Tool Kit as soon as possible.
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